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OpenAI’s Super Bowl Ad
The Irony of AI generated hype vs. human creativity
Alex Iwanoff
Feb 113 min read


Coca-Cola AI christmas ad
Beware, this ends up philosophical... But Merry Christm-AI-s!
Alex Iwanoff
Nov 21, 20244 min read


What is the Fake OOH trend?
You may not know its name, but you've definitely seen it. A glimpse into these fun ads.
Alex Iwanoff
Aug 29, 20243 min read


Apple “Crushes” Creativity
Apple's latest ad sparks backlash. A look at the controversy and technology's role in creativity.
Alex Iwanoff
May 21, 20243 min read


Virtual Production: 5 Key Elements to Understand
Everyone's talking about it. Since "The Mandalorian" series, virtual production has been used in many projects, including blockbusters...
Alex Iwanoff
Oct 12, 20233 min read


Fantastic creatures in ads
Cinema is not the only realm where fantastic tales unfold. Be it chilling horrors or mythical entities, the ad world too has a knack for...
Alex Iwanoff
Aug 29, 20232 min read


Brands that dared to use AI
Whether it's for laughs, to prove that we're not yet (completely) outdated, or to integrate it into a workflow to produce a unique...
Alex Iwanoff
Aug 17, 20232 min read


Top 6 Halloween ads
There is only 100 days until Halloween! Get ready and draw inspiration for your next campaign with these ads.
Alex Iwanoff
Jul 24, 20233 min read
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