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Oscars 2024: VFX Nominees
Everyone's talking about it. The 96th Oscars ceremony, set for March 10, 2024, has unveiled its nominations. But who are the nominees in...
Alex Iwanoff
Jan 24, 20243 min read


Virtual Production: 5 Key Elements to Understand
Everyone's talking about it. Since "The Mandalorian" series, virtual production has been used in many projects, including blockbusters...
Alex Iwanoff
Oct 12, 20233 min read


What happens if the director is a CGI artist?
Across diverse visual mediums—be it films, ads or music videos— visual effects have firmly anchored themselves as an integral element of...
Alex Iwanoff
Oct 5, 20232 min read


Fantastic creatures in ads
Cinema is not the only realm where fantastic tales unfold. Be it chilling horrors or mythical entities, the ad world too has a knack for...
Alex Iwanoff
Aug 29, 20232 min read


VFX or CGI?
VFX, CGI and even SFX! What is the difference? In an effort to shed some light on the topic, we explained the difference.
Alex Iwanoff
Jul 20, 20233 min read


The Oppenheimer “zero CGI” controversy
In the last decade, the VFX industry has been under siege and is in a reputation crisis, despite being an essential part of cinematic...
Alex Iwanoff
Jul 13, 20233 min read
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