Apple's latest ad sparks backlash. A look at the controversy and technology's role in creativity.

The truth behind Sora's viral short film. A combination of AI and traditional techniques.

Erasing a nose is no easy endeavor. Discover how they created four iconic villains.

Recent controversies around the use of AI in filmmaking. Where is the limit?

Whether you're a filmmaker or a musician, these are a few tools you can play with, right now.

In the past, attempts to bring the story of Dune, by Frank Herbert, to the big screen were made, but without success. Jodorowsky, in the...

OpenAI made headlines again, this time with their new tool, Sora. A new text-to-video generator, that has created both excitement and...

To make a film, an incredible variety of talents and a diverse range of artists are needed. Behind-the-scenes footage often highlights...

Visualize your scenes in advance with previs and find out other advantages!

Everyone's talking about it. The 96th Oscars ceremony, set for March 10, 2024, has unveiled its nominations. But who are the nominees in...

As the nights stretch out and leaves take on a reddish hue, it becomes the ideal moment to curl up under a blanket and delve into some...

Everyone's talking about it. Since "The Mandalorian" series, virtual production has been used in many projects, including blockbusters...

Across diverse visual mediums—be it films, ads or music videos— visual effects have firmly anchored themselves as an integral element of...

Cinema is not the only realm where fantastic tales unfold. Be it chilling horrors or mythical entities, the ad world too has a knack for...

Whether it's for laughs, to prove that we're not yet (completely) outdated, or to integrate it into a workflow to produce a unique...

There is only 100 days until Halloween! Get ready and draw inspiration for your next campaign with these ads.

VFX, CGI and even SFX! What is the difference? In an effort to shed some light on the topic, we explained the difference.

In the last decade, the VFX industry has been under siege and is in a reputation crisis, despite being an essential part of cinematic...

We tested various AI video generators, so you don’t have to! Here's our top 5!

Discover Alice Guy, one of the pioneers of early cinema, forgotten by history

We traveled back in time to understand how art constantly evolves, up until AI generators.

The other day, Joe had the strangest dream; he found himself in an elevator, and when the doors opened, he was met with an odd trio: a...

It looked like the coin moved in slow motion. Sarah was holding her breath. Her life depended on it. Both her eyes and her opponents were...

There it was—one star. A tiny, intangible little star, that carried so much meaning in everyone's life. It could determine the rise or...